Think about what makes you stand out as a real estate agent. As a broker, think about what makes your office, your staff, and your culture stand out. Pinpoint your real estate specialty. If you’ve won an award, tout it. If you’re great at finding flipping opportunities for investors, talk about it. If you have a unique company culture, highlight it.

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Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.

The awesome thing about video is that it allows home buyers and sellers to get to know the person behind the screen. People want to work with real people. So tell them a little bit about yourself—your real estate experience, your hobbies, your family, your successes, even a funny story.

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Your future clients will feel like they already know you, just from watching your video.

Listing videos are the bread and butter of real estate video marketing. Showing off the listings you represent in an attractive and engaging video is an effective way to attract new leads.

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Think of what makes this property unique or particularly appealing. Mix it up. Add a combination of video clips, still photos, and voice narration to keep your audience engaged.

You know it’s true: location is everything. Home buyers are just as interested in the surrounding neighborhood as they are the property.

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Sell home buyers on their future neighborhood with a quick video tour of local hot spots and beautiful scenery. If you can, add a few testimonials on why this neighborhood is the best neighborhood for new homeowners. Creating this kind of video provides evergreen content that you can use over and over again for all of your buyers.

Referrals are essential to building a strong client base. One way to grow not only your real estate network but also generate new leads is through filming short testimonial interviews.

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Happy, satisfied clients are the best advertisers for your real estate brand. Testimonial videos let home buyers hear it from your clients when it comes to your work ethic and your ability to close efficiently and timely. If you had a great working relationship, a quick, authentic testimonial video can go a long way.